ABC and Disney announced today their new vision for social media making their news content more user friendly and allowing a traditional one-way communication system to be more if an interactive two-way communication street.
ABC news is launching a 1 minute "Summary" series that will appear every weekday on the sites Facebook page. The program will feature 3 or 4 topics often focused on a single photo that caught the news teams interest. It will also incorporate comments and story ideas suggested by viewers from the page. This among other initiatives show these top media companies increasing efforts to distribute their content more digitally as consumers viewing rates rise dramatically on tablets and smartphones and their efforts to reach more mobile viewers.
Like their parent company ABC, Disney will unveil a more mobile-friendly version of its ESPN.com site in April 2015. The company has shown social is an effective medium for quickly sharing show highlights through releasing its Disney Movies Anywhere could-based storage service to Andriod which bolstered its Watch ABC app.
Another example of social success for news content is the "World News Tonight" which is in second place behind NBS Nightly News, and Nielsen reported their posts with video on the program's Facebook page got 7 times as many viewers as non-videos posts.
Overall, I think it is very exciting such a traditional medium like news is taking such a progressive stand on taking a media that is typically projected at audiences, making it more of an interactive conversation.
Full Article:
http://adage.com/article/digital/abc-kicks-social-media-version-world-news-tonight/296024/
ABC news is launching a 1 minute "Summary" series that will appear every weekday on the sites Facebook page. The program will feature 3 or 4 topics often focused on a single photo that caught the news teams interest. It will also incorporate comments and story ideas suggested by viewers from the page. This among other initiatives show these top media companies increasing efforts to distribute their content more digitally as consumers viewing rates rise dramatically on tablets and smartphones and their efforts to reach more mobile viewers.
Like their parent company ABC, Disney will unveil a more mobile-friendly version of its ESPN.com site in April 2015. The company has shown social is an effective medium for quickly sharing show highlights through releasing its Disney Movies Anywhere could-based storage service to Andriod which bolstered its Watch ABC app.
Another example of social success for news content is the "World News Tonight" which is in second place behind NBS Nightly News, and Nielsen reported their posts with video on the program's Facebook page got 7 times as many viewers as non-videos posts.
Overall, I think it is very exciting such a traditional medium like news is taking such a progressive stand on taking a media that is typically projected at audiences, making it more of an interactive conversation.
Full Article:
http://adage.com/article/digital/abc-kicks-social-media-version-world-news-tonight/296024/
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