Zappos' Holiday Pop-Up

Zappos is shaking things up this holiday season with the opening of its first pop-up store.

The pop-up opened November 21st and will be open through December 31st. It's 20,000 square feet and just like Zappos.com, the store will be open 24 hours a day, 7 days a week! Though Zappos is known for its shoe selection, the pop-up focuses more on its clothing merchandise.

The space is being run in partnership with start-up OrderWithMe. The startup (which just raised $28 million) pairs large online retailers with smaller physical retailers, with the smaller retailers serving as shipping nodes with product in back rooms to help online retailers execute on a same-day delivery promise. The large online retailers benefit by having a partner in the complicated logistics of executing same-day delivery, and the smaller retailers win because the alliance provides them with an additional source of revenue.

Though their partnership with Zappos is of a somewhat different nature, the project is serving to drum up a lot of publicity for both partners as eyes look to see if Zappos' physical store will be a success (and lead to new locations) and a whole new audience is being introduced to a new player that may significantly change the retail landscape.

Source: http://venturebeat.com/2014/11/19/a-zappos-pop-up-shop-becomes-a-test-to-change-the-nature-of-mom-and-pop-retail/