Black Friday and Cyber Monday Social Media Debrief

As one of the largest retail weekends wraps up with a culmination of Cyber Monday, here is a quick snap shot of the biggest brands on social media. On Black Friday, the brands most mentioned on Twitter and Facebook were Khol's, Apple, Samsung and Microsoft. On Cyber Monday, Amazon, Etsy, EA and Motorola came on top as the most mentioned brands. This year there was an even bigger push for sales as brands leveraged their social media presence to drive revenue and traction among consumers. In 2013, Black Friday discussions on social media were tracked at 996,306 whereas this year that number doubled to over 2,000,000. Moreover, data seem to suggest that women were more talkative about brands on Cyber Monday than on Black Friday, and were generally more social media oriented than their male counterparts on both days. Not surprisingly, the most engaged age bracket on social media were between 25-34; the least engaged on either day were aged 18-25 which could indicate that brands should consider alternative strategies targeting this specific age group. The bottom line is that both Black Friday and Cyber Monday are growing in popularity across social media channels and creates huge opportunities for companies big and small to push sales.

Source: http://www.forbes.com/sites/ianmorris/2014/12/01/apple-samsung-ea-and-microsoft-were-black-friday-and-cyber-monday-winners/