Despite Popularity, Content Marketing Is a Fraction of 2015 Budgets

Despite Popularity, Content Marketing Is a Fraction of 2015 Budgets

Content marketing refers to articles, blogs, videos, pictures and other items generated by brands in order to engage audiences in the same way that a media company does. Content marketing purpose is to increase consumers' interaction and bonding with brands, while providing relevant information that is organic to the digital channels. Content marketing is among the hottest topics in the marketing a media. Nevertheless, a recent report from eMarketers encountered that 52% of marketers said one-quarter or less of their 2015 marketing budget is dedicated to content. Therefore, budget destinated to content marketing don't seem to have caught up with the hype yet.


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Source: Sebastian, S. (December 3, 2014) Ad Age. Despite Surging Popularity, Content Marketing Is a Fraction of 2015 Budgets