As a quantitative type of guy, stats have always intrigued me, and what I find fascinating about digital marketing is the ability to quantify so many aspects of digital campaigns. In this week's top 10 countdown on Adweek, there are a couple of interesting stats that caught my attention.
Stat number 3 came from Facebook, where it reported that video views have hit 3 billion daily, and ad revenue reached $3.6 billion, of which 69% came from mobile devices. That's an astounding number and speaks to the value of being able to hyperfocus ads on specific groups, rather than blasting to the 18-45 year olds that watch a certain TV show at a certain time slot., for example.
Stat number 7 was surprising not for the statistic, but for the fact that the NFL didn't have a Youtube channel. They've proven to be out of touch regarding domestic issues and health issues, but their overprotective-ness of their content is probably hurting more than helping. I immediately think of the MLB network, its "Fancave" here in NYC, and MLB.com, which are the best interactive/digital marketing assets of any of the major sports. The NFL should review what MLB has done, as there's likely tons of value to be captured through these channels. It seems like mobile betting and fantasy football apps and their respective online presences are leveraging the NFL more than the actual NFL.
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