According to an Adage article this month, that's the new window the Obama administration is pitching as a national standard for companies to inform their customers of any data breach. While the thought of my own data being in the hands of some scammer for more than an hour scares me to the core because of the potential lifelong implications, the call for actual nation-wide rules demonstrates that businesses need to build better compliance into their budgets and communications. Whether or not companies handling consumer data will be thrilled to follow the new guidelines (as now it's a confusing state-by-state issue), I would be happy to see these take effect and hope that 30-day window gets reduced to 30 minutes.
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