Super Bowl 2015 Pre-Game Ads - winners and big winners

http://adage.com/article/special-report-super-bowl/review-bud-real-super-bowl-pre-game-victor/296914/

It’s official. Budweiser’s puppy video has won the title of Super Bowl commercial champion once again, or at least, it has been crowned the official king of teasers and pre-released ads, based on 31 million views, the most of any that’s been released by any company looking to capture public sentiment during this once a year nationally televised event.

The fact that Budweiser captured not only the 1^st, but the 2^nd position in overall total views of an ad as well may be an indication of its ingenuity and marketing savvy. The 2^nd commercial was completely unrelated to cuteness or animals, and to sum it up, it would be described as spontaneity meets Pac Man.

Toyota came in bronze for the number 3 position with its “Lets Go Places” commercial featuring current and ex NFL football players and their kids. We can caption this with a “touchy-feely” label.

Wix.com came in 4^th on the viewership list at 9 million with its Terrell Owens pie-making piece we can tentatively title “muscle pies”. T-Mobile’s Super Bowl commercial did drew our attention to Kim Kardashian West’s “booty stuff” as directly referenced in the piece and to a sale to bring rollover minutes to internet data plans, which we can subsequently use to ogle at Mrs. West. T-Mobile came in at 5^th place.

Mindy Kaling of “The Mindy Show” fame stars in Nationwide’s ad as “Invisible Mindy”, doing naked yoga and eating ice cream before it was paid for and garnering 6^th place. Stay tuned for part 2. BMW’s “Newfangled Idea” ad coming in at 7^th featured Katie Couric at 2 different times, 21 years ago and today, reviewing products that were brand new to the market. How times changes.

Mercedes’s “The Big Race” piece came in at 8^th, featuring Jerry Rice and a Playboy centerfold. Miss centerfold was doing technical analysis on why the hare will win the race, not the turtle. Placing at 9^th and 10^th are Skittles and Doritos, respectively. Skittles piece featured Kurt Warner, but was not interesting in any other regard. Doritos ad had a father driving in the car with his kids, eating Doritos.

Quick recap:

   1.       Cute and fuzzy

   2.       Pac Man

   3.       Lets Go Places/Touchy feely

   4.       Muscle Pies

   5.       Booty stuffs

   6.       Naked Yoga

   7.       Newfangled Idea

   8.       Playboy centerfold

   9.       Too much Skittles

   10.   Too much Doritos