Order your Beer/Wine/Alcohol Online.......(if you live in SF or LA...and then it still depends)

Hey folks, I came across this start-up while listening to Bloomberg radio and couldn't catch the name, so I watched it afterwards on Bloomberg.com (mm...mmm...does that kool-aid taste delish.)

Basically, the "Saucey" app allows you to order drinks from retailers online in a few neighborhoods in LA and SF and are expanding block by block.  In the process they collect a vig for being the intermediary.  

The interesting digital marketing aspect of Saucey is apparently some of the partnerships they are working on to allow consumers to better engage with brands like Budweiser.  Apparently, they plan to offer technology that allows a consumer to click on a display ad and order six-pack from the closest retailer, right from the cozy confines of their own home.

So, in the spirit of objective, empirical digital marketing research, I downloaded their app (available both on IOS and Android.)  Seemed a little slow, and based on my GPS position, I got blocked from trying to order some lovely "Liquid Sunshine" aka Whiskey.  

Otherwise, the reviews are mixed (primarily due to the lack of coverage, even within the city-limits), but the presentation is there.  Looking forward to the NY/NJ rollout.  Check out the interview below:

http://www.bloomberg.com/news/videos/2015-01-27/saucey-the-business-of-liquor-delivery