I read an article online” Report: Alibaba & The Future
of Global Marketing” which gives me some inspiration. Alibaba is a very
influential name during 2014 in the online marketing business. It made its IPO
in New York in the previous year, give the company new source of power to move on to the next stage. Alibaba
is company consists of several sub companies covering the area of B2B, B2C,
C2C. By far, the Alibaba group has the largest market share in the ecommerce
market in China. The following table shows that Alibaba Group’s influence on
the global market is also substantial.
Site
ranking by traffic volume (source: Alexa, August 2014)
China is Alibaba’s
main marketplace, but the company is showing a trend that it is expanding
around the world. Number of visits to the Alibaba site is growing rapidly. One
reason for that is the company is working with many multinational companies,
such as Mercedes Benz. Another reason for the quick expansion is that the
company is introducing many businesses that have no ecommerce experience to the
new filed. Not only for customers, the company have changed the way they buy,
the Alibaba group is also changing future businesses’ operation modes.
Demographic breakdown of Alibaba properties* users compared to
general population
The market in general also see some changes under Alibaba's effect. It offers many business the opportunities to get to new markets. It gives business the new operational modes to get ahead of other similar business. The platform Alibaba offers enables so many marketers to have the chance to expand globally.
The market in general also see some changes under Alibaba's effect. It offers many business the opportunities to get to new markets. It gives business the new operational modes to get ahead of other similar business. The platform Alibaba offers enables so many marketers to have the chance to expand globally.
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