The Super Bowl is tomorrow and NBC is charing $4.5 Million to run a 30 second ad on TV. It's no surprise that a lot of brands can't afford this. What's the cheaper option? Digital media. Digital media ads have picked up this year, in spite of rising prices, and brands are using them to complement or replace their Super Bowl spots.
Adweek conducting an amusing (in my opinion) off the record discussion with a group of ad buyers and experts about individual digital ad prices.
So what can $4.5 million dollars during the Super Bowl buy you in digital ads?
1) Ten "Premium Day" $425,000 Promoted Trends on Twitter
Usually $200,00 for one day but $425,000 during the Super Bowl
2) Four Days of $950,000 Facebook Reach Blocks
With a Reach Block, brands are guaranteed that their promos show up in 100 percent of a target audience's newsfeeds at least once a day
3) Five $800,000 YouTube Masthead Ads
Typically $300,000-$400,000 a day but can spike to $800,000 during the Super Bowl
4) Six Days Worth of $750,000 Sponsored Snapchat Snaps
Digital ads are more in demand but will remain cheaper. Super Bowl ads are so expensive because there are so few of them.
Here's there article: http://www.adweek.com/news/technology/what-45-million-could-buy-if-spent-social-ads-instead-super-bowl-spots-162485
Adweek conducting an amusing (in my opinion) off the record discussion with a group of ad buyers and experts about individual digital ad prices.
So what can $4.5 million dollars during the Super Bowl buy you in digital ads?
1) Ten "Premium Day" $425,000 Promoted Trends on Twitter
Usually $200,00 for one day but $425,000 during the Super Bowl
2) Four Days of $950,000 Facebook Reach Blocks
With a Reach Block, brands are guaranteed that their promos show up in 100 percent of a target audience's newsfeeds at least once a day
3) Five $800,000 YouTube Masthead Ads
Typically $300,000-$400,000 a day but can spike to $800,000 during the Super Bowl
4) Six Days Worth of $750,000 Sponsored Snapchat Snaps
Digital ads are more in demand but will remain cheaper. Super Bowl ads are so expensive because there are so few of them.
Here's there article: http://www.adweek.com/news/technology/what-45-million-could-buy-if-spent-social-ads-instead-super-bowl-spots-162485
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