Christmas has outgrown the month of December and has consumed Thanksgiving with Christmas decorations starting to go up as soon as Halloween is over. Just like Christmas, the Superbowl is growing past the 3 hours on that last Sunday of the season. It started with ESPN and 24/7 access during the 2 weeks leading up to the game and now with us being connected 24/7 it is evolving into a month long, multi-channel experience.
According to Google people start searching for Superbowl related content way in advance of the game and that trend has grown rapidly in the last few years.
People are searching for everything from ads and highlights, to good recipes. So from an advertisement standpoint it isn't enough to create a funny 1 minute commercial anymore. One needs to craft an experience around the game that starts well before the kickoff and can be consumed in more ways than just the television set. Companies need to tease content ahead of time like Budweiser did last year and package related content together that their customers will be interested in. Like the perfect wings recipe to along with that ice cold Pepsi.
So while the game is guaranteed to excite this season with 2 pre-season favorites going head to head this week, it will be just as exciting to see which companies takes the Superbowl experience to the next level.
And now for the best Superbowl ad of all time... feel free to comment with your pick:
Source: goo.gl/BXW5aQ
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