I recently came across an interesting article on myfoxny.com
about the Men's fashion online retailer, Suitsupply.
Suitsupply started in Amsterdam in 2000. Founder Fokke de
Jong started the business by making suits in his dorm room to sell to his fellow
students. Today Suitsupply has grown to 40 stories worldwide, with 15 in the
U.S. Two of them are in New York City.
Never seen one? They can be hard to find. De Jong describes
the locations as "destinations," often on the second floor of a
building up a flight of stairs. It's one of the ways he is able to make great
quality suits at more affordable prices. He pays less for rent, and his
business is vertically integrated: he designs, manufactures, and sells
everything directly from Suitsupply. No middlemen, no extra charges.
One of Suitsupply's most popular suits is the Sienna. The
Wall Street Journal voted it No. 1 in a blind test. It starts at $639.
Tailoring remains a big focus at Suitsupply. The stores have
in-house tailors who can alter suits while you wait. De Jong says a typical
customer can shop, get fitted, and leave with a suit in under an hour.
Vice President Nish Gruiter loves Suitsupply's Travel Suit:
a wool/mohair blend that's 100 percent natural and totally deconstructed. The
suit has no lining and feels like a shirt. When you travel, you can roll up the
suit, throw it in your carry-on bag or an overhead compartment and it comes out
wrinkle-free.
Suitsupply prides itself on attention to detail. Its suits
have working button holes, angled breast pockets, and are made with fine
Italian fabrics. The stores have special hidden details, too, thanks to the
discreet locations.
The Chicago shop even has a roof deck for parties.
De Jong says the "speakeasy" concept enables them
to create a higher quality shopping environment without paying huge rents.
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