Saatchi Art Gallery's mobile app virtually hangs artworks in user's living room. I'm telling you - if this cracks through social media platforms, the art world will transform! Already, Instagram is taking the role of catalogues in auction houses and galleries, and the art connoisseurs are discussing how to regulate this. In the midst of all this rapid transformation, this new application exemplifies an unprecedented way to engage audience in the art world via digital marketing.
The art world before the mobile app and digital marketing is outdated now; we must now pay attention to the innovative methods of targeting and engaging audience in the art world.
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