Fret no more about finding a friend or the perfect bar with cable to watch Super Bowl LII. As long as you have a mobile device with streaming capabilities, Verizon has you covered according to a recent Tech Radar article highlighting "How to stream Super Bowl 2018 live online".
Facebook and YouTube are under consideration as well to stream the game . The evolution of TV consumption to online streaming and the growing interest of social media platforms in this space speaks to how user targeting is defining the future of TV advertising. Looking at inforgraphics from the IBM News Explorer, the relationship between the Super Bowl versus Facebook and traditional television players such as CBS, NBC and streaming is clear. It appears that Facebook is the platform for extensive coverage and one would assume the right channel for maximizing ad dollars.
In fact Facebook's investment in "Watch", especially live conversations amongst audience members could be a double edged sword that could allow influencers within different friend networks to re-sell products with trust, something that Facebook has done well on Instagram. The power of Facebook when it comes to advertising, especially for capturing the 100+ million Super Bowl viewers lies in its data on consumer preferences that would work well in customizing targeted ads were Facebook given streaming rights. Why cast your ad dollars net in a questionable wide sea when Facebook already knows who your customers are.
For newer companies such as Wix that terminated its three year relationship with the Super Bowl ad machine, digital seems like the obvious next step after brand awareness with mass TV ads if not a complementary approach during shared replays on the network or on display as friends take to the social network to discuss the game. In terms of measuring click through rates and purchases resulting from exposure, Facebook seems like a better match for companies chasing sales. However this does not mean that CBS, FOX and NBC are out of the game, let alone about to be eliminated.
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| Courtesy of Android Live |
As it stands, nearly, if not all traditional networks now how their own streaming portals and given the tell-tale signs that our TV viewing gives into our preferences, these networks are not too far behind from Facebook. Early last year, Nielsen Marketing Cloud and BrightLine announced a partnership aimed at customizing ads to fit the type of behavior demonstrated by different households. What remains to be seen is whether this innovation and more to come from social networks such as Facebook and YouTube will drive down the price of Super Bowl TV Ads in the future as brands continue to seek more concrete revenue outcomes from their ad budgets.
http://www.techradar.com/how-to/how-to-stream-super-bowl-2018-live-online
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