Web Design Trends in 2018

Web design is evolving day by day and a website that is considered modern yesterday can be seen as an outdated one overnight. Below there are 15 trends to keep an eye out for in 2018 that will help you create a modern, unique website:

1. Bold Typography: Big, bold typography is used in titles of websites when everything else looks very minimal and simple.
2. Cinemagraph: Cinemagraph is a high-quality video or GIFs that runs very smoothly and continuously on a website. It is intended to give some movement to a static page and capture the attention of a visitor.
3. Brutalism: Brutalism emerged as a reaction to websites all looking the same. It is often characterized by stark, asymmetrical, nonconformist visuals and a distinct lack of hierarchy and order. This unique style is now adopted by many brands and help them stand out.

4. Saturated Gradients: lots of home pages are using gradient washed colors
5. Vivid Layers of Colors: staggered and stacked layers of text boxes in bright colors add depth and texture to simple sites.
6. Text-Only: some websites are minimizing images and navigation section and relying on big texts and links to help people navigate on their sites
7. Illustration: more and more companies are using designer and illustrator to come up with unique illustrations on their website to set them apart from the other websites.
8. Ultra-minimalism: extreme minimalism to show the bare minimum
9. Duotone: two-tone color scheme can help a website look modern and cool.
10. Mixing Horizontal and Vertical Text: mixing the text in a website in both horizontal and vertical formats adds some dimensions to the page.
11. Geometric Shapes and Patterns: a combination of shapes and patterns change the flat nature of words and logos.
12. Serif Fonts: with the recent improvements in website designs, more websites are using Serif Fonts to add sophistication and style.
13. Overlapping Texts and Image: overlapping texts on images can look very good for blogs and portfolios.
14. Organic Shapes: curved lines and soft organic shapes can add personality to the website as websites no longer have strict grid layouts.
15. Hand-Drawn Fonts: hand-drawn fonts help differentiate

Source: https://blog.hubspot.com/marketing/web-design-trends-2017