Whenever I hear someone mention Bing - Microsoft's search engine - I cannot help but think of the movie Mean Girls and the quote from Regina George: "Stop trying to make 'fetch' happen... it's never going to happen."
As it turns out, for brands looking to place advertisements, they could be missing out on a large share of the market by utilizing Google's AdWords but not Bing Ads. While Google still dominates market share with 63.4% of search queries in the US, Bing makes up 22.8%. A powerful figure that stands out is if you skip using Bing Ads, you miss 1 out of every 3 searches in the US, as well as 59 million searches you cannot garner from Google AdWords.
If you're not utilizing Bing Ads, this untapped market can be an affordable addition to AdWords. Google's average CPC is noticeably higher than Bing, so not only will you get a more inexpensive CPC, but also will have less competition. Supplementing Google with Bing can do a lot for a digital marketing strategy in terms of both untapped audience and budget.
While it doesn't seem Bing will surpass Google as the top search engine, it would be foolish to ignore the site. Unlike the slang term 'fetch,' maybe Bing will happen.
https://www.searchenginejournal.com/dont-ignore-bing-ads/229017/
As it turns out, for brands looking to place advertisements, they could be missing out on a large share of the market by utilizing Google's AdWords but not Bing Ads. While Google still dominates market share with 63.4% of search queries in the US, Bing makes up 22.8%. A powerful figure that stands out is if you skip using Bing Ads, you miss 1 out of every 3 searches in the US, as well as 59 million searches you cannot garner from Google AdWords.
If you're not utilizing Bing Ads, this untapped market can be an affordable addition to AdWords. Google's average CPC is noticeably higher than Bing, so not only will you get a more inexpensive CPC, but also will have less competition. Supplementing Google with Bing can do a lot for a digital marketing strategy in terms of both untapped audience and budget.
While it doesn't seem Bing will surpass Google as the top search engine, it would be foolish to ignore the site. Unlike the slang term 'fetch,' maybe Bing will happen.
https://www.searchenginejournal.com/dont-ignore-bing-ads/229017/
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