On
January 19, 2018 Karissa Bell published an article called “Amazon updates the
Alexa app so you can actually use Alexa.” The title itself insinuates that the
application is not precise, or has not penetrated the intended user population.
However, the article discusses the possibility of Amazon partnering with
smartphone brands such as HTC and Huawei to incorporate the voice assistance
technology on these phones. Additionally, Bell also finalizes her article
saying that the company plans to roll out the application to Android and other
IOS operated devices.
Personally,
I think this is a huge development for Amazon given that it will potentially
capture market share on mobile, and eventually generate environments between
home devices and cell phones. In addition, it allows its partners the ability
to enhance this technology for users to dictate messages and operate with
voice. I do think that it might need a couple more years for the technology to
be accurate, and as a user, I would still prefer to text, or search instead of
dictating due to my accent and multiple array of options that might take
valuable time off, but for sure this technology has been invented and will
disrupt how users interact with their devices, especially millennials.
Lastly,
once the technology is tweaked and implemented, and also considering today’s
notes from class, I am sure these emerging voice systems will allow and
potentially redirect users to certain products. From a marketer’s perspective,
I am sure that with time Alexa will potentially direct a consumer to purchase,
and marketers will take advantage of these emerging search technologies.
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