Digital marketing in Pharma Industry

https://econsultancy.com/blog/68851-six-ways-digital-is-changing-the-pharma-healthcare-industry

Digital Marketing is now one of the key weapons being deployed in any marketing strategy in almost all the industries. I was intrigued to find out how is Digital Marketing being strategized in Pharmaceutical Industry. Web marketing can be a daunting array of unfamiliar choices for those new to the scene. From Facebook to search engine optimization, Twitter to RSS, there is no shortage of calls on the marketer’s time. Relationship marketing is the most powerful tool in converting leads into customers for any industry. Pharmaceutical marketers have started investing in their customer databases as a key aspect of their customer communication strategy and expanded the use of email in pharmaceutical marketing to reach customers in their inbox. After all, every brand needs to find ways to reach its target customers directly. Whether through renting lists from online media, or building the lists themselves, that database is key to starting successful relationship marketing.

In order to have a reliable database, Health Care sector has been constantly looking for ways to capture data at every opportunity. One channel is to acquire more new leads by using their web presence smartly – using both their own websites and online advertising. This coupled with  motivate their sales force to incorporate email into the data they capture for every new contact is proving a to be a good digital strategy. Once the database is visualized as the engine of the marketing strategy, everything else starts to follow.

More and more Pharma companies are now using online media to reach the right audiences in the right mindset. They are the tracking the exposure that web ads generate, exploring podcasts, video debates, white paper downloads etc all of which are being used more and more in digital marketing efforts. Many new tech companies are coming up, which cater specifically to Digital Marketing in Pharma companies. I found a couple such as SKURA, VEEVA systems which have been in the news a lot lately.