Social Media Analytics made simple with Simply Measured

https://simplymeasured.com/#sm.000166daa04m1e1ssja1xjckqxdqo

One of the key ingredients of Digital Marketing's secret sauce is Analytics. Digital Marketing Metrics and KPIs are values used by marketing teams to measure and track the performance of their marketing campaigns. Digital marketing teams use a number of tools to promote their services and products, and tracking the results can often be time consuming and difficult. Ideally, our analytics approach should be along the following 3 steps:

Step 1: Capture Data
Step 2:  Analyze Data
Step 3:Interpret data (and repeat).

However, what data should we analyze? How should we measure it? And what tools should we use? What to measure? How to measure? What to do with what we have measured?

I started by searching for a tool that would help me measure the Social Media KPIs. Something that would help me measure the performance of social activities, offer competitive analysis so that we can use competitors as a benchmark while we can use that to keep an eye on our business competitors, we can use this feature to track the best performers in our industry, to see what works for them (and what doesn’t) And I found a tool called Simply Measured. It is full-featured social analytics tool that offers in-depth measurement across owned and earned social media. Simply Measured currently supports Facebook, Twitter, Google+, LinkedIn, Instagram, YouTube, Tumbler and many more being added. Furthermore, it can also integrate with Google Analytics, giving us a complete overview of how our digital efforts perform on both social media as well as our web outlets. I am looking forward to learning this tool in details and understanding the value of Social Media Analytics in Digital Marketing.