A social network is only as strong as the size of its user base. With testing already underway in Australia and Canada, Snap stories will soon be available on snapchat.com worldwide as Snap attempts to address its user growth challenges.
Famous for posts that disappear within short time periods, Snap is now experimenting with sharing some user stories on its website. Unlike competitors such as Instagram and Twitter, Snap content was only limited to the Snap platform. However, the web version of Snap will allow users to share links with friends on other social media platforms and in this way create greater awareness for the app and more importantly, dissemination of Snap content to a wider audience. While this move seems like a departure from Snap's value proposition, short-lived videos, users need not fear because at the moment Snap plans to put a 30 day expiry on its web content.
This move comes at a time where Facebook is at loggerheads with the news industry, an industry that has taken well to Snap. By opening up its content to other platforms, including its own website, Snap is making a strong play for the advertising dollars provided by publishers. Who should be worried? Twitter has long been a Google search favorite for delivering real time news. With Snap opening up outside of its app, search users may now be able to find Snap video content of the latest breaking stories. Facebook's Watch platform may also have cause for concern as user generated stories from Snap join YouTube in the battle for social media television.
At the moment, Snap claims that not much thought has been given to a monetization strategy but given the competitors in this space, the thinking has already been done for Snap.
https://techcrunch.com/2018/01/23/snapchat-will-now-let-you-share-some-stories-outside-the-app/
Famous for posts that disappear within short time periods, Snap is now experimenting with sharing some user stories on its website. Unlike competitors such as Instagram and Twitter, Snap content was only limited to the Snap platform. However, the web version of Snap will allow users to share links with friends on other social media platforms and in this way create greater awareness for the app and more importantly, dissemination of Snap content to a wider audience. While this move seems like a departure from Snap's value proposition, short-lived videos, users need not fear because at the moment Snap plans to put a 30 day expiry on its web content.
This move comes at a time where Facebook is at loggerheads with the news industry, an industry that has taken well to Snap. By opening up its content to other platforms, including its own website, Snap is making a strong play for the advertising dollars provided by publishers. Who should be worried? Twitter has long been a Google search favorite for delivering real time news. With Snap opening up outside of its app, search users may now be able to find Snap video content of the latest breaking stories. Facebook's Watch platform may also have cause for concern as user generated stories from Snap join YouTube in the battle for social media television.
At the moment, Snap claims that not much thought has been given to a monetization strategy but given the competitors in this space, the thinking has already been done for Snap.
https://techcrunch.com/2018/01/23/snapchat-will-now-let-you-share-some-stories-outside-the-app/
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