Google generates much of its revenue on paid advertisements and so in a surprising blogpost, Google has decided to make it easier for users to mute ads that follow you on other sites. Google already has a mute option which has been utilized by millions of users daily and received over 5 billion pieces of feeback that people muted ads that were irrelevant.
Google is now going to make muting easier with an Ads setting tab and will allow you to mute across devices. This is definitely good news for Google users, but is potentially bad for companies that advertise through Google. If customers tend to see the ads as reminders and eventually spurs them to re-visit the site and make a purchase, companies are potentially losing out on revenue.
However, if the ads were a pesky annoyance and made customers less likely to revisit the site, it may be better off for companies who would not have generated any revenue regardless from the ad reminders.
https://techcrunch.com/2018/01/25/google-expands-controls-to-let-you-mute-those-annoying-ads-that-follow-you-on-every-site/
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