As mobile search begins to surpass traditional desktop search, search engines and website developers will need to evolve. Google is already adapting to this new environment as seen by their latest update. Earlier this week, Google announced that page speed is the latest factor to be added to its mobile search ranking criteria. Users will start seeing the effects of the "speed update" in July 2018. Although this change will provide mobile users with faster results, it will also encourage site owners to use Google's open source Accelerated Mobile Pages (AMP) technology which makes mobile websites faster.
The constant fight to stay relevant in the changing mobile world presents new challenges as well as new opportunities. Mobile smartphones provide opportunities to collect more data such as location for local advertising and camera/photo access for visual advertising and facial/object recognition. Lastly, mobile smartphones also present new competition from mobile apps and easier access to other website-based search platforms (e.g. Yelp or OpenTable).
Mobile search engine optimizers have a unique challenge due to the limited size of the mobile screen; they are forced to make sites concise, while also replicating the relevance and depth of the desktop web page in a limited amount of time.
Source: TechCrunch article - Google search update
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