Several articles revealed the trends of SEO in 2018, especially the new SERP features, which brings new challenges to the SEO marketers. The strategies and tactics need to be evolving to meet the transformative requirements of the new trends. Based on the new SERP features, I would like to provide some ideas that SEO marketer may consider to include in their 2018 plans.
Content consolidation to provide more information required by the new SERP features. The rich snippet allows pictures to be shown in SERP. Attractive pictures will be an inevitable factor, while keywords will need be re-selected with the support of some Rank Tracker to achieve the optimum value.
Consumers'/Users' feedback became even important than before. The rich snippet also included consumers' rating. The rating session and the ranking info show the popularity directly in the result page. Low rating will kill the conversion rate in only one second. To create more rating or feedback, the SEO marketer may consider provide more incentive in their service to attract user for providing their feedback. Or they may cooperated with their product/marketing team to set certain parts to bring a WOW feeling to users to make them more willing to share their experience online.
In-depth content in other prestigious platform matters a lot. The relevant information on influential platform would make itself appear at the first page of the search result, while the marketer need to leave some bandwidth to keep all these information updated and consistent. Personally I would suggest the marketer even include their recent campaign information into the influential platform such as Wikipedia.
Machine learning may require further customization. Once the technology can figure out more detail information or preference about the users, it required the content appeared to be more specific and relevant. The content mix might grow. Marketers should have customized information targeting all kinds of category to make sure most of the audience may have their respective customized information.
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