Apple recently purchased access to twitter's feed so to better track consumer sentiment, by purchasing Topsy Labs.
In this new wave of digital innovation, old revenue models (search and display advertising) are being increasingly challenged. There is real value in being able to marshal consumer data and sentiment. This is a smart play by Apple.
In this new wave of digital innovation, old revenue models (search and display advertising) are being increasingly challenged. There is real value in being able to marshal consumer data and sentiment. This is a smart play by Apple.
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