CMSWire's top ways to prove your social program works is as follows:
- Prepare with Real Data
- Provide existing evidence
- Seek New Customer Data
- Don't Spread Yourself Too Thin
- Stick with the Program
- Don't be Overly Promotional
- Measure Results
- Show your Savings
- Ask yourselves these Questions
IMHO, the best advice here is Don't Spread Yourself Too Thin. Don't waste too much time targeting customers through tons of different marketing channels. Choose the best for your business and really get to know your audience there first.
http://www.cmswire.com/cms/customer-experience/digital-marketing-files-10-ways-to-prove-your-social-program-works-023299.php
- Prepare with Real Data
- Provide existing evidence
- Seek New Customer Data
- Don't Spread Yourself Too Thin
- Stick with the Program
- Don't be Overly Promotional
- Measure Results
- Show your Savings
- Ask yourselves these Questions
IMHO, the best advice here is Don't Spread Yourself Too Thin. Don't waste too much time targeting customers through tons of different marketing channels. Choose the best for your business and really get to know your audience there first.
http://www.cmswire.com/cms/customer-experience/digital-marketing-files-10-ways-to-prove-your-social-program-works-023299.php
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