Social gaming and gambling are beginning to merge
into a very interesting new category. Gamblification: social games have the
reach, gambling has the money. Social games reach out to 500 million active
players a month, while the online gambling industry is estimated at a mind
blowing $30.3 billion.
The stakes for mastering the business and technology
of successful mobile social gambling are very attractive. By 2015, the social
gambling market is predicted to grow to $2.5 billion and the mobile app market
is predicted to top $38 billion. The global total spend on virtual goods is
expected to reach $4.1 billion by 2016.
Many casino and card games make use of a human’s
gambling instincts to lure people into deep engagement. Although real money is
used to purchase chips to be used in these games, the chips are not redeemable
for money. However, some social games provide venues where in-system virtual
currencies can be exchanged or raffled for virtual goods. In 2012, gambling
equipment company IGT bought Double Down—a designer for Facebook casino
games—for $500 million.
This is certainly a growing area to watch and I hope
that my company Forever|NOT the relationship betting app successfully makes a
mark in this segment.
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