It was announced recently that ~200m iPads currently have
the right hardware and software to be switched on to become iBeacons. The
iBeacon seems to be Apples long planned system that will assist in indoor
mapping, and it is feasible that this will bring upon the next level of data
analytics and marketing accuracy. Currently Google, Apple, Amazon, Facebook,
the NSA etc all track and analyze every detail of your online lives. If
accepted by consumers, this next level of technology may well be the link they
are looking for in order to link your digital life with your offline life.
Re-targeting can now occur when people visit stores of interest, or even if
they stand looking at relevant products. Personally, this is rubbing up very
close to the zone which makes me uncomfortable. I am convinced I will
accidentally stop in front of medicine for some humiliating disease, and then
have this product advertised to me the next time I am listening with friends to
Spotify.
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