Source/Video: http://newsfeed.time.com/2013/11/28/awesome-new-digital-billboard-identifies-flight-numbers-as-the-planes-pass-overhead/
British Airways launched a new campaign called "Look Up," and you might want to take that advice to get the full experience.
A video ad in London's Piccadilly Circus features a young boy pointing to the sky. If you follow the path of his finger, you'll notice that it's aimed at an actual plane above. The billboard updates in real time, displaying the flight's number and origin. (In the video, above, it's BA475 from Barcelona.)
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