Social Media Marketing Myths Your Company Should Overcome

Here's the gist of it:

Myth: Your customer demographic isn’t using social media.

Strategy: Digital media research company eMarketer estimates that in total, social media reaches nearly one in four people around the globe. 

Myth: A staff member needs to be dedicated to social media to get results. 

Strategy: Instead, use Hootsuite to quickly plan and post simple facebook and twitter messages. Then later, host a twitter chat or a more interactive conversation using social media. 

Myth: Social media can't take the place of your website. 

Strategy: Your website has its place, and so does your social media channels. Put together a marketing plan that recognizes the right tools for the job and you'll get the most out of your social media efforts. 

Myth: There is no way to measure a social media campaign's ROI. 

Strategy: There are both qualitative and quantitative ways for social media marketers to track social media's impact on your business. Tracking ROI is the most important metric. You can arrive at this measurement by tracking the percentage of visitors from social media channels who follow a link to your site and are then converted from prospect to customer or client. In doing so, you'll need to create a landing page designed specifically around your company's social media campaign, with Google Analytics or similar application installed so you can track traffic and conversions. Another important metric is Customer Lifetime Value. This is the amount of revenue a customer from your social media marketing program will bring to your business over the entire course of their time with your company's brand. 

Read more here:

http://www.searchenginejournal.com/social-media-marketing-myths-company-overcome/76689/