Facebook is in talks to acquire an
Indian startup that analyzes data, to broaden its reach to consumers through
mobile devices. Little Eye Labs was founded in August 2012 by five engineers
who had worked together at IBM until 2007. The startup built a software tool
for Android app developers to analyze how apps are performing. It
analyzes data on users, the power consumed and the memory taken by the apps on
cellphones and tablet computers..
India is Facebook’s second largest
market after North America, with more than 82 million users at the end of June.
This acquisition will help Facebook expand its mobile services and
increase its mobile platform and channel access in Asia.
Will this tool help Facebook really figure
out how to earn money from its mobile apps is still a question. However, taking
a step towards analyzing data from mobile users can pave the way for ideas of mobile
monetization for Facebook.
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