Apple has recently purchased social analytics firm 'Topsy'. Topsy focuses on parsing out data that it has accumulated from Twitter. Topsy is one of the several firms that focuses on gathering data from Twitter's platform. Customers are able to scour through over 425 billion tweets since 2006 that allow companies to understand consumer trends, and seek out the 'next big thing'. Other players in the space include companies such as DataSift and Gnip. However, it seems that Topsy offers far superior user-facing tools and a trends search engine, making it a popular option for many.
Some feel that Topsy may serve as a way for Apple to mine through tweets, and as a result recommend apps to users on a more personal basis. Personalized recommendations have not been Apple's forte thus far, and it is an area that they hope to expand into.
Some feel that Topsy may serve as a way for Apple to mine through tweets, and as a result recommend apps to users on a more personal basis. Personalized recommendations have not been Apple's forte thus far, and it is an area that they hope to expand into.
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