The increase in innovative and creative video advertising,
combined with an explosion in the use of social media means that the sharing of
video ads has risen by almost 50 times over the last 8 years. So say Unruly,
who have launched an exclusive interactive infographic that visualizes the
staggering surge of video social sharing since 2006. ‘The Unruly Viral Spiral’
documents three of the most shared ads across the social web from every year
since 2006. It also confirms the number of all-time shares for each video since
launch and some of those numbers are staggering. For instance, the top 3 ads of
this year - Dove’s “Real Beauty Sketches”, GEICO’s “Hump Day” and Evian’s
“Baby&Me” – have already attracted 11.6 million shares.That's 47.5x more
than the top 3 ads managed in 2006!
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