Monday, December 09, 2013

Sharing Of Video Ads Has Increased Nearly 50 Times In Last Eight Years

 The increase in innovative and creative video advertising, combined with an explosion in the use of social media means that the sharing of video ads has risen by almost 50 times over the last 8 years. So say Unruly, who have launched an exclusive interactive infographic that visualizes the staggering surge of video social sharing since 2006. ‘The Unruly Viral Spiral’ documents three of the most shared ads across the social web from every year since 2006. It also confirms the number of all-time shares for each video since launch and some of those numbers are staggering. For instance, the top 3 ads of this year - Dove’s “Real Beauty Sketches”, GEICO’s “Hump Day” and Evian’s “Baby&Me” – have already attracted 11.6 million shares.That's 47.5x more than the top 3 ads managed in 2006!


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