1. Short Videos - Consumers' attention span is short, and may even be shortening. Create promotional videos that are short and to the point!
2. B2B focus on education, not conversation - B2Bs will use social media platforms to educate their customers on the value and potential of their services, instead of just focusing on conversation.
3. Targeted content marketing - Brands that enhance paid and earned media campaigns by distributing content to relevant audiences on social networks can develop an edge in their respective industries.
4. Digital agencies will prioritize innovation - Digital agencies will need to provide not just operational services but also strategy, innovation and creative skills to the industry.
Read about all 7 top trends here:
http://memeburn.com/2013/11/7-top-digital-marketing-trends-to-watch-in-2014/
2. B2B focus on education, not conversation - B2Bs will use social media platforms to educate their customers on the value and potential of their services, instead of just focusing on conversation.
3. Targeted content marketing - Brands that enhance paid and earned media campaigns by distributing content to relevant audiences on social networks can develop an edge in their respective industries.
4. Digital agencies will prioritize innovation - Digital agencies will need to provide not just operational services but also strategy, innovation and creative skills to the industry.
Read about all 7 top trends here:
http://memeburn.com/2013/11/7-top-digital-marketing-trends-to-watch-in-2014/
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