Microsoft is working on a new bra that can detect emotions, and prevent women from overeating due to their emotional states. Having this type of sensor that tracts emotions opens up huge possibilities for targeted marketing in the future. Right now it would reduce marketing, stopping people from overeating. But if marketers could get at that emotional data, they would have a much better time understanding when and why people use their products. Talk about Big Data.
Also, it could help them target their marketing even better, if marketers are able to get in front of consumers based on their emotional states. Although almost inhumane, people could be targeted with ads for sweets if they are emotionally frazzled. Or perhaps the data could be used for better purposes, such as serving people with humorous ads if they are in an unhappy mood. These types of ads could be influential, such as targeting ads for a coffee if people are getting sleepy.
Granted this type of technology is far removed. Microsoft first has to perfect it for general consumers, then people have to be willing to wear this type of mechanism. Then, advertisers but be allowed to get this data. Then there has to be a connection built between individual people and their online presence. Yet this type of data is quickly being built between devices. It might not be that big of an obstacle in the future.
It is also interesting to note where the tech giant Microsoft is going with this venture to new hardware.
'http://mashable.com/2013/12/03/microsoft-smart-bra/
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