Ebay is trying to make a full circle with the retail experience by taking online experience offline.
eBay is debuting a number of new, connected digital storefronts for shoppers today at a mall in San Francisco using connected glass, mobile technology, and digital payments. They are trialing it on products from Sony, TOMS and Rebecca Minkoff, etc.
Interested shoppers can touch the glass to browse and select items and can then proceed to checkout by pushing the order to their mobile phone to complete the transaction. They can pay with either PayPal or credit/debit cards and arrange for free home delivery or in-store pick up.
Although it is not clear how successful this approach will be in translating to real sales, it will at least give eBay and retailers alike the ability to collect metrics surrounding the shopping experience, such as engagement metrics, and sales data.
Source: http://techcrunch.com/2013/11/20/ebay-debuts-shoppable-touchscreens-and-digital-storefronts-for-sony-toms-and-rebecca-minkoff-in-san-francisco/
eBay is debuting a number of new, connected digital storefronts for shoppers today at a mall in San Francisco using connected glass, mobile technology, and digital payments. They are trialing it on products from Sony, TOMS and Rebecca Minkoff, etc.
Interested shoppers can touch the glass to browse and select items and can then proceed to checkout by pushing the order to their mobile phone to complete the transaction. They can pay with either PayPal or credit/debit cards and arrange for free home delivery or in-store pick up.
Although it is not clear how successful this approach will be in translating to real sales, it will at least give eBay and retailers alike the ability to collect metrics surrounding the shopping experience, such as engagement metrics, and sales data.
Source: http://techcrunch.com/2013/11/20/ebay-debuts-shoppable-touchscreens-and-digital-storefronts-for-sony-toms-and-rebecca-minkoff-in-san-francisco/
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