Black Friday shopping is a lot of work. After finding the stuff you want, you have to wait in line. There is a line to try clothes on, to the bathroom, and to pay as well. Why should we still wait in line to pay? I say no more waiting in line to pay!
This idea came to mine as we were waiting in line. We found the exact items online at the company store. We added those to our cart. We were surprised to find bigger discounts online. Hence we just ordered it online when the cashiers refused to match the discounts. Besides the annoyance to having to wait for items, I realized that I should not have to wait in line to pay. I could have self check-out on my phone.
Mobile phones has the technology needed to process transactions. Camera can read the tags on the items. You give it your credit card and your transaction is done and done. I don't need the bottleneck of waiting in line for 30 minutes just to get out of the store. I can be out at other stores spending more hard earned money.
People are comfortable buying on mobile devices. IBM has reported that 25% of commerce on Black Friday is completed online and a lot of it is on mobile. In fact 43% of online came from mobile. So we shouldn't ever need to wait in line to pay again.
Look at Tesco in Korea. In the subway, you scan the items you want on your phone, pay on your phone, and delivery can be done before you get home. US stores need to match the convenience. The more convenient it is for people to buy and pay, the more people want to shop! This last sentence is probably hard to prove, but hey customer is always right!
Inspiration:
1. http://techcrunch.com/2013/11/29/thanksgiving-digest-ibm-e-commerce-edition-mobile-43-of-all-traffic-over-25-of-all-online-sales/
2. http://www.geek.com/mobile/koreas-tesco-reinvents-grocery-shopping-with-qr-code-stores-1396025/
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