This week in my Bridging the American Divide class, we're discussing automation and the benefits and the darkside of it. That got me thinking about how automation has affected marketing. After all, every single topic we have covered in Digital Marketing class stems from something that was automated before, whether it's email marketing to lead generation. The initial reaction to automation creates a lot of job loss, which is true for lower skilled workers, but more jobs are also created. Search engine optimization specialists, digital marketing experts, and even this class show the new category of jobs.
It's also a fun thought experiment to compare and contrast the difference digital marketing has made. The sheer reach of digital channels is enormous, efforts that would have cost many man hours of work. Marketing is truly one of the best examples of the powerful effects of automation. People get more personalized messaging, productivity and retention are higher, and everything is tracked.
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