Analysts and investors have long anticipated the new iPhones as a boost to flagging sales of the company’s main product.
Apple stuck with a proven pricing model for the new devices, releasing the entry-level phones for $700 and up and higher-end phones starting at $1,000 — both prices in line with previous years.
Apple might have been able to hold prices mostly steady this year by no longer including headphones and a power adapter, a psychological marketing tool. The company said it was an environmental decision but it also likely saved it money and will cause many customers to buy extra accessories from Apple.
What is different this year is that Apple will sell four iPhone models, up from its typical three in recent years.
At the entry level, the iPhone 12 Mini will start at $700 and iPhone 12 at $800. People will still have a $700 option, but it will be smaller.
On the higher end, the iPhone 12 Pro and iPhone 12 Pro Max will start at $1,000 and $1,100, identical to last year.
Source: https://www.nytimes.com/live/2020/10/13/technology/apple-iphones-5g?action=click&module=Latest&pgtype=Homepage
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