How Glossier Builds a Beautiful Email Campaign

 Source:

https://econsultancy.com/why-i-love-glossier-s-email-marketing/

https://emaildesign.beefree.io/glossier-new-product-email-campaign/

https://www.zaius.com/learn/marketing-unboxed-glossier/

Glossier over the past years has become a cult beauty brand for skin and beauty products. They did a good job in terms of using email marketing to engage customers. Here are the following things that Glossier made itself stand out:

• Email engagement - Glossier has Email engagement during their whole check out process. They have emails for cart abandonment, reminding people to buy more before they confirm, providing free samples for customers to come back as a strategy for upselling. Glossier had all of their bases covered. 

• Branding (visual, language & others) - Glossier has a fastidious focus on design. The company’s visual identity is simple and sleek, which features a central soft pink color, a model sans-serif called Apercu, and a cheeky, playful tone of voice. “Finish where you started” is an example, and it’s used in the cart abandonment emails reminds people to buy their product.

• Glossier always includes concise CTA in their campaign, striking a balance between being delightful and convincing. For instance, in their confirmation email, it always reminds customers to refer a friend so that they get 10% off the next order. 

• Social proof is another big strategy Glossier uses. All the UGC content provided users makes the customers able to compare their products with other shoppers before purchase. Glossier even features their customer on their official website’s “see in real life” section which gives the shoppers more social currency to talk about the brand.