An important part of many digital marketing efforts is getting a consumer to take the action you want. This is referred to as the "Call to Action" or "CTA." Some common examples are the button at the bottom of a retailer email that says "shop now," and the prompt on an Instagram ad that says "visit website."
Some common guidelines for CTA's are to make them clear, colorful, and compelling. Oftentimes, you can A/B test CTA's to figure out what works and what doesn't. Some best practice tips are linked below:
https://www.impactbnd.com/blog/cta-best-practices
No comments:
Post a Comment