MasterClass is offering college students a yearlong subscription to its platform for only $1. The discounted subscription comes as students across the nation are experiencing college differently this semester, due to coronavirus. To support students and rally around them, MasterClass is slashing the price on courses that would otherwise cost $180, for one day only on Sept. 17. Students must have a valid .edu email address or proof of college registration to be eligible for the discount.
The special offer is only active for 24 hours and ends at 11:59 p.m. PT on Sept. 17, so if you think your student could benefit from a subscription, you may want to shop fast.
The news of the promotion event seems to work well for customer acquisition. Many friends of mine registered the account. The next 1 year would be very critical for MasterClass to working on increasing the customer's stickiness and keep the retention rate. If it works, this marketing event would be a big success or it may just be a bubble of customer base.
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