Three-quarters of brands have upped influencer spend despite
pandemic
Should this be a surprise to anyone? As we are home
inundated by our phones and social media, what better time to increase
influencer spend than now?
Specifically in the retail sector, people are not in stores
to see any type of advertisement or showcased items so the best alternative is
for them to see it on someone else. Specifically, those they already look up to
when searching for information regarding to products.
I don’t think this is only a response to COVID, I believe
this is the future of advertisements and marketing as we know it, especially as
it relates to the world of retail.
What we have seen is this celebrity creation of influencers,
like TikToks Charli D’AMelio and her new partnership with Dunkin Donuts. This
verifies the trend that the younger generations are looking to these online
influencers as trendsetters for every aspect of their lives, both in person and
online.
A Lack of trust was once considered a stunter of influencer
growth, but with new social channels each additional brand partnership is
proving that wrong. Even if the trust component is missing, the SEO and PR buzz
surrounding it does enough to prove these partnerships successful.
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