Tuesday, October 13, 2020

Importance of the FAQ page in Digital Marketing

 Importance of the FAQ page in Digital Marketing


Ref Link: https://moz.com/blog/how-to-faq-page

FAQ pages are a common source for most content blogs and services to re-direct customers to an action page. These pages help not only in decreasing load for customer support team but to shorten customer buying journey and build trust signals. It improves site internal linking meaningfully and creates a more effective sales funnel.

Key tips for making your FAQ page work successfully are:

1. Monitoring the FAQ search

2. Tracking user paths through the FAQ page

3. Monitoring "People also ask" rankings with Google

4. Monitoring customer feedback

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