According to the executives in many media firms, participating in the Min Day digital media summit, they shared some comments and ideas on how to leverage emerging on-line advertising.
The bottom line of the ideas is that the content of the ad on the internet should target to and be tailored for a specific group of audience, while trying to engage buyers at the same time. Different ads should be placed or sent to different geographic areas, depending on what ads best suit the audience.
Furthermore, another rising advertising technology is the use of widget. However, the challenge posted is how to monetize the widget as a means to advertising. Noted by one of the executive at the summit was that widgets need a theme or context. The combination of widgets and context will give a great experience to users.
Pachara
No comments:
Post a Comment