Sunday, April 20, 2008

Farmers Market(ing)?

I thought this was an interesting article. Very short. But it talks about a division of DuPont Co. buying stake in an online marketing company that helps grain farmers connect to buyers.

When I first saw the title of the article, "Pioneer invests in online grain marketing service," I thought simply farmers were going online... So. What's the big deal. But then considered how huge this could be for the ethanol industry and the farmers that want the sure-to-be many buyers to know that they are out there and ready to do business.

http://ap.google.com/article/ALeqM5iwTA_6VoRb0GDMvQ-FLwiZXwVCpAD903PATO1

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