In last week's class, we talked a little bit about a website called Hulu.com, which is essentially like YouTube but with higher-quality videos. Today's WSJ (http://online.wsj.com/article_print/SB120830174063317705.html) reported another player into this up-and-coming space, PluggedIn, which has begun letting users view for free near-DVD-quality music videos licensed from three of the four biggest music companies.Companies like PluggedIn are chellenging YouTube and banking on the hopes that consumers will flock to higher-quality content rather than the home-made, low-quality clips that are generally found on YouTube. Rio Caraeff, executive vice president at Universal Music's eLabs, said "I don't feel like YouTube is the be-all, end-all for the music fan."
PluggedIn currently offers 10,000 videos licensed from Vivendi SA's Universal Music Group, EMI Group Ltd. and Sony BMG Music Entertainment. In return, these music companies receive a portion of the web site's advertising revenue. The company is also working on a long-term agrement with Warner Music Group Corp., which has supplied a limited number of its videos for its launch.
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