According to Silicon Alley Insider, Travel Ad Network has just raised $15M in series A financing. According to their website, they are the exclusive agent for a number of top-tier travel sites such as Rand McNally and Lonely Planet.
This trend is evident of 1) investors continued willingness to fund ad network ventures; and 2) increasing emergence of vertical ad networks.
The question I would like to pose is: why do I need specific ad networks for verticals? Are the ad conglomerates under staffed or without the expertise necessary to represent/sell/manage this type of inventory and associated advertisers? Or, is this simply another venture trying to make a quick buck on the wagon?
The interesting thing to this story is that this network is an exclusive agent, and thus may be indicative of content sites working with startups to try to leverage more effectively via exclusivity. Maybe they even have equity.
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