A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.
Thursday, April 17, 2008
Google Q1 Beats Revenue And Earnings Estimates; Shares Surge
So with all the speculation surrounding whether the slowdown in the economy has been having an effect on paid clicks online, Google's earnings release today put any concerns squarely to rest. That's good news for all of us interested in the online ad world as well as for my own personal assets which are made up almost exclusively of Google stock but it also speaks to the growing dominance of Google. Aggregated paid clicks (which Google measures as every paid click on Google sites and all of its AdSense partner sites) increased 20% year-over-year. If Yahoo! does decide to outsource its search business to Google you're looking at increasing the already sizable reach of Google to now include all the search traffic on Yahoo! which, depending on who you ask, may/may not sound like the growth of a monster. However, with a heavily vested interest, at this point of subsisting on lots of Roman, I'm only happy to see it happen.
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