Mark Cuban never veers too far from controversy. The chairman of HDNet and Dallas Mavericks owner calls ‘em as he sees ‘em on his widely-read Blog Maverick. Now, he’s taking aim at advertisers who, he suggests, “shoot themselves in their collective feet.”
Cuban notes the advertiser’s central challenge: getting people to watch their commercials. He asks why advertisers don’t take advantage of available technology to avoid having television viewers turn away from the commercial break.
“Why in the world do advertisers JACK UP THE VOLUME OF THEIR COMMERCIALS?” he asks. “WHY ARE ADVERTISERS SO STUPID?”
Apparently, Cuban finds this as aggravating as the rest of us.
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