24/7 Real Media is partnering with the big four publishers: Cygnus Business Media, Nielsen Business Media, Reed Business Information, and The McGraw-Hill Companies, to launch BBN, the largest B2B online advertising network, with the target to focus on an underserved niche among ad networks.
According to the SVP of North American sales and operations for 24/7, with a rising number of over 200 ad networks in the US, ad agencies and advertisers can get confused among the different types. Thus, BBN builds its strengths by having advanced targeting with high profile publishers as well as a high quality audience, niche content and reach so that it can ensure effectiveness to advertisers.
Therefore, the advertisers using BBN will benefit from both the niche contents appropriate to their business and access to the big four publishers, whose number will be increasing later this year.
Full article:
http://www.clickz.com/showPage.html?page=3629230
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